Testimonials
Since 2007 Deals Direct has worked in conjunction with Catalogue Central to drive site traffic, brand awareness, sales and database acquisition. As a distributor of printed catalogues we are able to increase our audience online, gaining access to households who fall outside distribution areas and those who don’t receive un-addressed mail.
Investing in online catalogues is a more cost effective, accountable method than print that reduces waste and also allows us to gather unique user behaviour data. Based on the data collected we can make informed decisions on product selection for future promotions.
When utilizing their email services, their database members align very closely with our major demographic and as a result email open and click through rates have been above industry average. When a new catalogue is ready, we simply upload the files via FTP, Catalogue Central convert it to the flip-page format and members receive a catalogue alert in their email letting them know that it has become available on the site. It’s a fast, easy and very green approach to distributing our catalogue content.
William Chen | Marketing Manager | Deals Direct
We started with Catalogue Central around September 2006 and have achieved great success through the site.
We invest heavily in catalogues and saw the website as another media vehicle to reach our target market. The site connected our catalogues and website with the online shopper. Catalogue Central achieve a fantastic level of ‘click-through’s’ to our website, which inevitably leads to sales for Shaver Shop. We have found that customers can navigate the site easily, and the features such as the page turner and the buy buttons are visually attractive.
The background information provided by Catalogue Central is also a handy tool in future planning. The site captures the ‘online shoppers’ postcodes and demographics, as well as the products they viewed on the site. All this information combines to create useful data to assist our own market research. Another advantage to Shaver Shop is the minimal manpower we use to get onto the site. We simply send our catalogue and running dates over to Catalogue Central, and the rest is history.
Andrew Mitchell | Marketing & Advertising Assistant | Shaver Shop
Best & Less has partnered with Catalogue Central almost since its inception and thus has been involved with the development of the company. The team at Catalogue Central have openly shared their learnings about the Best & Less offer, thus enabling us to better understand our customer and to make more informed marketing decisions.
Christine Ryan | General Manager Marketing | Best & Less
We have experienced friendly, helpful service from the outset with Catalogue Central. Initial and ongoing email issues have been managed by Jade, our fantastic sales rep, creating a Gmail account to ensure electronic communication is still possible.
The transferring of files for each campaign is easy from our end. Once the FTP address was set up the files are sent and the rest is managed by the Catalogue Central team. This frees up our time each month, while still allowing us to increase our online exposure.
The monthly analysis reports provide the Shops marketing team with great information on the ‘hot spots’ for each page, and helps us to gauge the level of customer interest in particular products or offers featured in each campaign.
Overall the service we have received from Catalogue Central has been very receptive and helpful. Keep up the great work!
Sarah Luck | Marketing Coordinator | Origin Shops
Camping World is an Australian owned retailer that outdoor enthusiasts have grown to love. Specialising in outdoor/camping products, we have over 45 stores nationwide. Being a destination retailer, our primary objective was getting people in store. Focusing on this Catalogue Central helped us with a redemption campaign that exceeded our expectations and achieved an impressive 10% redemption.
We believe that this is a result of Catalogue Central being able to target people who have preference to camping products within an allocated distance of our store locations.
Shona Luke | Group Marketing Officer | Camping World